To buy with Discount Access !
๐๐๐๐๐๐๐๐๐๐๐๐
This book proves once again why Philip Kotler is considered the father of modern marketing. In his previous book, he explained the transition from product-oriented (1.0) to consumer-focused (2.0) and then to human-centered (3.0) marketing, where products, services and business cultures must embrace and reflect values human beings to succeed.
Now, together with Hermawan Kartajaya and Iwan Setiawan, Kotler examines the important transformations in the transition from traditional to digital marketing (4.0). They show not only how connectivity has radically changed the way we live, but how to understand consumer pathways in the digital age and adopt a new set of marketing metrics and practices.
To succeed in such a changing, complex and competitive environment, marketing must guide consumers along a journey that begins with brand presentation and assimilation and ends with total loyalty.
From time to time a "new" movement in marketing emerges, but this time it wasn't just the rules that changed, but society as a whole. Marketing 4.0 presents a solid analysis of the present and future consumer and provides the information you need to reach them most effectively.
"No one is more qualified than the father of marketing to document the enormous changes that are taking place. The future of marketing is digital, and this is your guide." โ Al Ries, co-author of War Marketing and Positioning